Jewelry is a huge seller on eBay and on the internet in general. One of my favorite
things about selling it is that it’s so lightweight that
your shipping costs don’t eat into your profits. Plus,
because wholesale jewelry items are so small, you don’t
need to arrange for any type of special storage for them. They are a very economical
choice for sellers.
If you are just starting out on eBay, or you are
looking for a new niche, you should definitely give wholesale jewelry a try.
To help get you started, below are 5 tips for selling wholesale jewelry on eBay:
1. Find a reliable source of jewelry. Wholesalers are a
great option. All good suppliers offer low prices and attentive
customer service. When you are looking for a wholesale jewelry supplier, make sure
you take the time to find source you can trust. I always make
sure my suppliers meet the following requirements:
a) They offer safe payment options such as PayPal or
credit card payments. That way, you can do a charge back
if something goes wrong. b) They are a member of a
directory such as SaleHoo.com who verifies all their
suppliers. c) They have been in business for more than 2
years. (You can check this by going to
http://www.domaintools.com and entering their URL to see
their company information.) *If you are doing any amount of business online, you should become familiar with DomainTools.com. They are a fantastic resource for domain information.
2. Before you go dealing with a new supplier, order a
sample of the wholesale jewelry from them first. This way
you can assess their quality before committing to a larger
order. When ordering samples, make sure you take the time
to wear the jewelry yourself to see if it tarnishes or
breaks easily. Buyers are always looking for good quality
items when it comes to jewelry.
3. Avoid fake goods. This is vitally important. The
penalties for selling fake items are very serious, and
auction sites like eBay are dedicated to keeping their
sites free from fakes. Sometimes it can be hard telling
the difference between a genuine designer item and a fake.
The trouble is, many suppliers of fake wholesale jewelry
sell them at very low prices to entice new sellers in.
What these sellers don’t know is that even at a
wholesale rate, designer goods are very expensive. There
really is no such thing as a $100 Rolex watch, or a $50
pair of Tiffany earrings… unless of course, they are fake!
*If you are caught selling “fake” products, the law actually refers to that as felony counterfeiting. This is very serious…YOU ABSOLUTELY SHOULD NOT SELL ANYTHING THAT YOU MIGHT REFER TO AS “FAKE” OR “KNOCKOFF”. These are just nice ways of saying they are counterfeit. The minimum fine in the USA is $250,000 and 2 years in prison. You have been warned.
4. Once you have sourced your jewelry, give yourself
more of a chance of making a sale by including more than
one photo of the wholesale jewelry items. Buyers love to
see the item thoroughly, and photos are the only way to do
this. While it does cost extra in eBay fees to list more
than 1 photo, it is proven that listings with more than 3
photos sell better than those which do not. If you are
concerned about paying more in eBay fees, look into using
a free image host such as supload.com.
5. Research the current hot sellers on eBay. Even if
you aren’t selling your wholesale jewelry on eBay,
researching what are currently the big sellers there can
give you the snapshot you need to sell to succeed on any
market. eBay Pulse http://pulse.ebay.com/ is a fantastic
tool that eBay provides sellers to give them a bird’s eye
view of what the hot selling items are.
For jewelry sellers, you can find out the hot sellers
by drilling down to the Jewelry and Watches category and
seeing what comes up. eBay Pulse will then give you the
top 10 hot sellers. This will give you some great ideas on
what to sell.
Follow these 5 tips, and you’ll be well on your way
to succeeding in the wholesale jewelry niche.