Best Wholesale Products to Sell Online

I’m often asked, “What are the best wholesale products to sell online?” When selling online, there are several important factors to consider. First, we’ll go through my top considerations when choosing a product to sell online. Then we’ll look at a few products that meet the recommended criteria.

1. Shipping

Shipping is possibly one of the most important things to consider when selling online.
First, I look for small items to keep the shipping costs to a minimum. If your plan is to sell wholesale furniture online, you might be in trouble here. Your shipping costs could easily be higher than the product you’re selling.
I also want a fairly durable product to minimize breakage during shipping. Nobody wants to deal with returns, so let’s choose a product with a very low likelihood of being broken during shipping.

2. Style Agnostic

If you are dropshipping, or just don’t want the hassle of picking and choosing specific styles out of your inventory, choose a product that either doesn’t come in many different styles, or one where there are many styles and random variety is an accepted practice.

3. Minimum Complexity

We want our product to have low complexity for 2 reasons. First, to reduce products that arrive DOA (Dead On Arrival). This also goes back to our points in “shipping”, but bears repeating. Most customers expect their product to work when it arrives. Having a complex product increases the likelihood of something going wrong, resulting in a dissatisfied customer.

Second, we want minimum complexity because customers can get confused. They might not understand all of the features from the description on your site, and without a live person to walk them through the sales process, they might buy something based on a incomplete understanding of the product. When the product arrives, they’ll be dissatisfied and they’ll want their money back, at your expense.

4. High Profit Margins

This might seem obvious, and is generally a goal with any product being sold. However, when selling online, I like to have some extra padding to cover shipping on returns and exchanges. Ideally, I’m aiming for profit margins over 100%. This allows me to sell a product and even offer an exchange or replacement, and still make a profit.

5. Popular Product but Not a Saturated Market

There is a balance to be found here, because we’re looking for a product that many people want to buy, but not one that everyone with a website is selling. This is where it pays to get into a specific niche. There are many people who have found very obscure but in-demand products to sell, who are making great money.

6. Knowledge

It helps if you personally have some knowledge about the product you’re selling. This is both because it will be reflected in the product descriptions on your site, but also in the event that someone actually calls you. (yes, even with an online business, phone calls are made on occassion)

7. Price

This can vary tremendously, but for the most part, you want an inexpensive product. If you are marketing to individuals, flea-marketers, or small businesses, many of them will be reluctant to spend large amounts of money with a company that only exists online. Keep the price as low as possible, while keeping the necessary profit margins, or expect to do some trust-building during your sales process.

That should cover the main considerations when choosing a product to sell online. If you can find a product that fits all of these descriptions, you should have no trouble selling your products online.

Product Examples

Here’s a list of products that meet the above criteria and should sell nicely online:

  • Wholesale Sunglasses (Wholesale to avoid style choices.)
  • Office Supplies
  • Watches
  • Kitchen Utensils
  • Stuffed Animals (small plush animals)
  • Books
  • Playing Cards / Poker Chips / Accessories

Yes, some of those are fairly boring choices, but they meet our criteria and sell nicely online. If you have other products that you think would sell online, please leave us a comment below.

You can start your search for wholesale products at our wholesale suppliers page. I’ve listed several good sources, and we recently added a wholesale search engine which pulls results only from wholesale suppliers.

Starting a Wholesale Business – Finding a Product to Sell

Now that we’ve decided to start a wholesale business, we need a product to sell. This post will take us through the process of determining what product to choose.

If you have any ideas for a product as you read this, you may want to jump over to our mind map and jot them down. Just click the link or image below.
MindMap of Product Ideas

Mind Map for Choosing a Product to Sell
Mind Map for Choosing a Product to Sell


First, I want to say that the product you choose to sell should interest you. It doesn’t need to be the greatest love of your life, but you should at least enjoy learning about it. If you’re interested in what you’re selling, it will show in your business and your advertising.


Next, there needs to be some demand for your product. Preferably, a lot of demand. Basically, you should start by making a list of products you would be interested in selling. From that list, check out what’s selling on Ebay. I’m not suggesting that you market directly to the Ebay crowd, but they’re big enough that you can get a good idea of the overall market by looking at what’s hot there. A good service for researching the ebay marketplace is Terapeak.? They’ll show you pricing trends as well as average listing prices, selling prices, and how many listings result in a sale.? Go through your research and pick out the products with good sell rates.? (Ratio of listings to sales.)? This is your new short list.
* Update: You may also want to check out for market research directly from eBay.


With the short product list in hand, we now want to research competition.? It’s great if you found a popular product.? However, if everyone and their mother is selling the same product, you should move on.? Not to be repetitive, but Ebay is still a good place to do this research.? Take your short list and search for each product on Ebay.? Note the number of listings and average prices.? You may also be able to use some of the data you got from Terapeak for this step.? At this point, you want to rank your products by highest demand and least amount of competition.? Unless a product is totally flooded with competitors, take your entire short list to the next step.


What will it take for you to start selling these products?? What is the cost per sale?? If you choose a product that requires a large initial cash outlay, you need to be that much more confident that you can drive enough sales.? Does the wholesale source require some sort of membership fee?? You’ll need to work out all of these costs for each product you plan on selling.? This will probably be the most time consuming part of your research, but it’s very important.? If it costs $1000 to get started selling a $10 product, you’re way behind before you even “open your doors”.? It’s also more time consuming because we need to include another step in this process, which is… finding a supplier.

Finding a Wholesale Supplier

You should start by taking a look at our wholesale sources page.? Even being a fairly short list, you should be able to find a source for most products from someone on that list.? As it’s been said before, SaleHoo comes highly recommended because they have a community of people that review all of the wholesale sources.? If anyone has a supplier to recommend, please leave us a comment.? I’d be happy to add quality wholesale suppliers to our list.


Now that you know the costs involved in buying your product, and you’ve done your market research, you should be able to determine what your customers would pay for your product.? If the direct cost per sale divided by the selling price is over 70%, you better have a very efficient system of marketing, advertising, and order fulfillment, or you’re not likely to realize any actual gains from this business.? When deciding on a selling price, always keep in mind that more comes out of your selling price than just the cost of the product.? You need to be compensated for your time.? You need to pay for advertising and marketing.? You may have hosting and other technology costs.? Forget about it if you have employees.? Don’t be afraid of the math on this one.? If you gloss over the details here, you’re in for a rude awakening.


This is a rather general topic, but you need to make the business as easy as possible for yourself.? You want a product that is easy to sell in that it doesn’t require pages of explanation to get someone to buy it.? You want it to be easy to ship or you’ll lose customers and profit to shipping costs.? You want it to be easy to service.? You don’t want to spend an hour on the phone walking a customer through how to use their $10 product.? It may sound harsh or too impersonal, but you really want to be as hands-off as possible.? Of course you need to have awesome customer service, but ideally, you just want your customers to be satisfied without contacting you.

I’ll be going through this process over the next few days to come up with the ideal product for me to sell.? I would really love to hear your ideas on the process so far.? I want this project to have as much community involvement as possible.? I can do the research and make the decisions, but I’d really love for someone to surprise me.

To be continued…

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